Using Theory of Constraints to Teach Supply Chain Management in the Manufacturing and Marketing ClassroomJames T. Low
Level of TOC knowledge acquired:Intermediate and Introductory
Designed for:Consultants, Executives, Managers and Shop Floor workers
Topics:Finance and Measurements, Supply Chain and Marketing
This paper will show how the Theory of Constraints approach can be used to teach Supply Chain Management concepts in manufacturing, as well as in business.
The Theory of Constraints will be defined and the basic concepts will be presented.
The manner in which manufacturing and marketing can both be more effective will be illustrated through a hands-on exercise, which has been used with repeated success in both manufacturing and marketing classrooms, as well as in industry.
The exercise provides a clear demonstration of the value of integrating manufacturing and marketing, as well as fostering an understanding of how to accomplish that integration.
- Limitations of traditional manufacturing and marketing education
- Theory of Constraints integration
- Supply chain management integration
- A Theory of Constraints example of supply chain management concepts
- Theory of Constraints analysis of customer Y's order
- Lessons learned and conclusions