Traditional Strategy Models and Theory of Constraints (Chapter 17 of the Theory of Constraints Handbook)

Marjorie J. Cooper


Level of TOC knowledge acquired:

Advanced and Intermediate


20 pages

Designed for:

Business owners and Leaders


Strategy and Tactics







This is an individual chapter of Theory of Constraints Handbook. Business strategy is a relatively new phenomenon, though people have informally been drafting and implementing strategies of various kinds for thousands of years.

In this chapter, the dominant schools of business strategy are introduced and briefly critiqued in terms of strengths, weaknesses, and major contribution to the field. Also discussed are the criteria necessary for a good strategy as well as how strategy relates to marketing and sales.

Most important is the section on the challenges of strategy and execution with an emphasis on implementation, which has been noted as the weakest and least developed content area of successful business strategy. The chapter closes with some observations on how the Theory of Constraints helps fill critical gaps in knowledge of business strategy with a particular emphasis on the TOC contribution to implementation.


  • Theories of Business Strategy
  • Marketing and Strategy
  • Sales and Strategy
  • Challenges for Strategy and Execution
  • TOC Contributions
  • Future Research Opportunities

Comprehensive coverage of the Theory of Constraints 

Complete Table of contents of the Theory of Constraints Handbook

About the Authors:

James F. Cox III, Ph.D, CFPIM, CIRM, holds TOCICO certifications in all disciplines. He is a Jonah's Jonah, Professor Emeritus, and was the Robert O. Arnold Professor of Business in the Terry College of Business at the University of Georgia. Dr. Cox has written three books on TOC.

John Schleier holds TOCICO certifications in all disciplines. He was President and Chief Operating Officer of the Mortgage Services Division of Alltel, Inc., Executive Vice President of Computer Power, Inc., and Director of Office Systems and Data Delivery for IBM.


The Theory of Constraints Handbook: